QUESTION:

Is this 'Baby Daddy' Father's Day card showing an African American couple kissing real or a really bad joke?

ANSWER:

It's real and being pulled from stores that stock American Greetings cards, like Target.

SOURCES:

Patrice Molnar- American Greetings- Communications Director

Joshua Thomas- Target- Spokesperson

Ask Target Twitter Account

PROCESS:

All over social media people are shaking their heads. A picture gone viral shows a card with an African American couple kissing and red cursive letters reading, "Baby Daddy" emblazoned on the cover.

So it real or a really bad joke?

American Greetings confirms the card is authentic and they've apologized, saying they didn't mean any offense.

Spokesperson Patrice Molnar issued the following statement:

"In this instance, this particular card was created for, and addressed to, a loving husband—which the inside copy makes clear. However, we now see that the front page, taken out of context, can communicate an unintentional meaning that we are strongly against perpetuating and is not consistent with our company purpose and values. We should do better in the future, and we will. We have notified our store merchandisers to remove the card from all retailer shelves and apologize for any offense we’ve caused."

Beyond the cover, the message inside the card sings a different tune:

"You're a wonderful husband and father -- and I'm so grateful to have you as my partner, my friend, and my baby daddy! Happy Father's Day"

Custom

Target customers first raised concerns about the card last week. Since then Target has worked with American Greetings on pulling the item from 900 of their stores.

"We want all guests to feel welcomed and respected when they shop at Target," Joshua Thomas, a Target spokesperson said. "We appreciate the feedback and apologize. It’s never our intent to offend any of our guests with the products we sell."

We can Verify this Baby Daddy Father's Day card is real.

Help VERIFY

Help our journalists VERIFY the news. Do you know someone else we should interview for this story? Did we miss anything in our reporting? Is there another story you'd like us to VERIFY? Click here.