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Pegasystems CEO: Appease Gen D or Die in the 'Customerpocalypse'

Companies that are unprepared to meet the needs of Generation D are doomed to fail in the coming 'customerpocalypse', said Alan Trefler, author of 'Build For Change' and CEO of Pegasystems. Trefler said Generation D members have no brand loyalty and

http://www.wusa9.com/video/3663278791001/1/Pegasystems-CEO-Appease-Gen-D-or-Die-in-the-Customerpocalypse http://cdn.newslook.com/77/770fd4a6cd3afdd33f81ecf428715f38/images/frame_ext.jpg Pegasystems CEO: Appease Gen D or Die in the 'Customerpocalypse' Companies that are unprepared to meet the needs of Generation D are doomed to fail in the coming 'customerpocalypse', said Alan Trefler, author of 'Build For Change' and CEO of Pegasystems. Trefler said Generation D members have no brand loyalty and FinanceyoutubeYahoo!newslook 03:16

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