EAST RUTHERFORD, N.J. – As Denver struggled early in Super Bowl XLVIII, Broncos fans Steve and Jeanne Yingling took a break at a concession stand. They purchased a glass of wine, a cup of beer and one order of fries. Cost: $35.
But the husband and wife from Highlands Ranch, Colo., said they suffered from no sticker shock. Hey, It's the Super Bowl.
"I don't think it's ridiculous," said Steve, 44.
Said Jeanne, 42: "A few dollars more than we're used to, but I expected to pay a little bit more at the Super Bowl. … I don't think it's bad."
The Yinglings have no relationship to the Yuengling beer that was on tap. "We wish," said Jeanne.
Some other prices at MetLife Stadium:
--At the Gluten-free Grill, the Bubba Burger was going for $15 and the italian sausage for $14
--At various stands, bottled beers and wines were $12 and water sold for $6 a bottle.
--The New York Delicatessen stand offered the deli sandwich basket ($15), grilled chicken sandwich basket ($16) and hot dog basket ($11). All came with potato chips.
For Super Bowl I in 1967, tickets cost $6, $10 and $12.