In response to a police officer fatally shooting an unarmed teen Saturday in Missouri, people on Twitter have started a campaign to confront what they say is the media's negative portrayal of young minorities.
With the hashtag #IfTheyGunnedMeDown, users are posting conflicting images of themselves on Twitter and asking which image the media would use in the event that they were killed.
A Facebook group has also been started using the same hashtag with the message, "From the beginning of time the media has grabbed the worst picture they can find of you to make you out to be a bad person not a picture of all the good you have done in your life." The group says it does not condone violence or hate crimes.
The hashtag has become popular globally with conversations happening in Australia, Europe and Africa. The phrase has now been used on Twitter more than 168,000 times, according to The New York Times.
Here is a collection of tweets: