The drive-in is a celebration of a future building complex coming into the SE Navy Yard neighborhood.
WASHINGTON (WUSA) --- Two free drive-in movies will entertain families in SE by the Capitol Riverfront, Friday and Saturday starting at 6:30 p.m. (March 21-22, 2014).
The Capitol Riverfront Business Improvement District (BID) co-sponsors the two-day drive-in movie festival: Toy Story and the Matrix.
On Friday evening, nearly 50 cars show up in the parking lot at First and M Streets SE. The parking lot sits next to Nationals Park, the future site for a mixed-use complex of apartments, hotel and 30,000 square feet of retail space.
Grosvenor, McCaffery and Skanska, are three developers involved in the construction of the parking lot. The drive-in is a groundbreaking celebration of the site's transformation. Developers see the drive-in as a way to introduce new people to the neighborhood.
"We're hoping that it's the same people who will one day live in the building," said Alisa Brem, Assistant Development Manager of the developer, Grosvenor.
"[Coming to the drive-in will] give them a sense of coming down here for a reason beyond a ball game. So that they sort of see how close it is to the water, see how close it is to everything going on here. Start to get a sense of what this will become which is a neighborhood."
"We're so happy to attend!" said Natalie Walker. She brought her friends and family to the screening of Toy Story on Friday.
Fathers cut up pizza in the back of the mini-vans while children run around before the movie starts.
South Arlington residents Kacey Johanson and her family were very excited for a free movie to enjoy with her one-year-old son. She said she has never been to the neighborhood. But now after visiting, she is "more prone to" visit in the future.