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LOS ANGELES — Apple's new smartwatch will apparently be called "iTime."

The company received a patent approval Tuesday for a "mobile electronic device," complete with diagrams and a monicker for the new gizmo, called iTime, in familiar Apple fonts.

The watch, which is expected to be launched in October, would be Apple CEO Tim Cook's first new product launch since taking over for the late Steve Jobs in 2011. All other introductions have been updates of previous models.

The patent was filed July 20, 2011.

In the patent, Apple points out that the watch will interact with computers, tablets and smartphones. Consumers should expect to be able to check texts and e-mail from the watch, without having to pull out their phones, and command the watch to deliver the weather — as well as the current time.

Apple's new watch won't be the first smartwatch. Samsung and LG just introduced new devices using Google's Android Wear technology, and others first hit stores in 2013 from Pebble and Martian.

The patent filing was first disclosed by the AppleInsider blog.

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