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WASHINGTON, DC (WUSA) -- Microsoft wants to lure email users away from Gmail and Yahoo.

The company launched a $30 million TV and digital campaign to get people to sign on to its email service Outlook.com.

For folks who currently use Microsoft's Hotmail or MSN, well all of your emails and contacts will be exported to the new service.

The good news, you will still be able to use the old email address.