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WASHINGTON (WUSA) -- When you think Black Friday, you probably think about the crush at the mall. This year you may want to think "shop local" and support small businesses, instead.

For the third year in a row, small businesses in Alexandria are banding together on their own Black Friday program. About 50 stores are on-board this year with early openings and big discounts.

Among them is The Shoe Hive. The owner and founder of "The Old Town Boutique District" Elizabeth Todd joined us on Wednesday morning to talk about the effort.