HBO's True Detective and two original Netflix series, Orange is the New Black and House of Cards, are in the mix as Emmy nominations were revealed early Thursday in Los Angeles.
Detective and Cards will compete against HBO's Game of Thrones, PBS's Downton Abbey, AMC's Mad Men and the final season of AMC's Breaking Bad in the drama category.
And Orange, submitted as a comedy, will face ABC's four-time winner Modern Family, CBS's The Big Bang Theory, FX's Louie and HBO's Veep and new Silicon Valley.
Other first-time contenders were peppered through acting categories, including best-drama actress Lizzy Caplan of Showtime's Masters of Sex, Orange star Taylor Schilling, and early favorite Matthew McConaughey, who along with co-star Woody Harrelson was nominated for Detective.
Thrones earned 19 nominations, the most of any series, followed by two FX miniseries: Fargo, with 18, and American Horror Story: Coven, with 17.
Left out as series contenders were CBS's The Good Wife (though star Julianna Margulies was nominated) and Fox's Golden Globe-winner Brooklyn Nine-Nine.
Fargo picked up four major acting nods, for lead actors Billy Bob Thornton and Martin Freeman and supporting actors Colin Hanks and Allison Tolman, while three Orange favorites will compete as guest actresses: Uzo Aduba, Laverne Cox and Natasha Lyonne. And Masters guest stars Beau Bridges and Allison Janney joined Caplan as nominees.
Vying for reality competition series Emmys are last year's winner The Voice, recordholder The Amazing Race, Dancing with the Stars, Project Runway and So You Think You Can Dance. Among variety shows, The Daily Show, The Colbert Report, Saturday Night Live, The Tonight Show with Jimmy Fallon, Jimmy Kimmel Live and Real Time with Bill Maher are competing.
Among networks, HBO once again dominated the list of nominees with 99, followed by CBS's 47 and NBC's 46.
The 66th annual Primetime Emmys will be awarded Aug. 25 at 8 ET/5 PT on NBC, with Seth Meyers hosting.