One of the biggest sports agencies is taking the Ice Bucket Challenge to the endzone.
In a video released this week, Athletes First CEO David Dunn offered $10,000 to the first player who mimics the Ice Bucket Challenge in the endzone.
"Touchdowns are important in the NFL, awfully important, but not as important as the fight against ALS," Dunn said in a video. "Because of that, the first player that mimics the Ice Bucket Challenge over his head, we're going to donate $10,000 to the ALS fight."
He then took the Ice Bucket Challenge himself.
Athletes First represents some of the NFL's biggest stars including Aaron Rodgers, Jamaal Charles, Kyle Rudolph, Wes Welker, Cordarrelle Patterson, Doug Martin, Nick Foles and Reggie Wayne.
Many of those players including Rodgers have already taken the Ice Bucket Challenge once.
The agency's public relations coordinator, Savannah Wall, lost her dad to ALS in 2002.
In an email to For The Win, NFL spokesman Brian McCarthy confirmed the gesture was "not an issue".