Ten years after introducing the world to the iPhone, Apple is giving its signature product an overhaul.
Apple iPhone X
CEO Tim Cook says the iPhone X is the "future of the smartphone" and will set the path for technology for the next decade.
The iPhone X will start at $999 for a 64 GB model and will be available November 3. The 256 GB model is $1,149.
It features what they're calling Super Retina Display and is "all screen." iPhone X will also feature Face ID, which allows you to unlock your phone just by looking at it.
But what about security? Apple claims the chance that a random person would be able to open your phone via FaceID is 1 in 1,000,000.
As expected, Apple is also ditching the home button on this model.
Part of the iPhone X unveil included the addition of AniMoji, which are animated emojis.
Camera-wise the iPhone X has all the same features as the 8 plus but it ads OIS to the telephoto camera. The battery will also last two more hours than the iPhone 7.
Apple iPhone 8
Apple has unveiled its new generation of iPhone, the 8 and the 8 Plus. To start it'll be available in three colors: silver, space gray, and gold.
"It's truly amazing how amazing how much iPhone impacts the world each and every day," CEO Tim Cook explained.
During the big unveil, Apple said its new chip is the "most powerful and smartest" ever.
The iPhone 8 will feature a 12 megapixel camera, while the 8 plus will include 12 megapixel dual cameras. Apple says it'll also feature the highest-quality video capture ever in a smartphone.
New lighting effect on iPhone 8 camera lets you darken and almost remove background. Looks cool.#AppleEvent— jeffersongraham (@jeffersongraham) September 12, 2017
Part of the product unveil included augmented reality support. One example shown featured using an MLB app to see play stats over the field while you're at the ballpark.
Another iPhone feature includes wireless charging.
The iPhone 8 will start at 64 GB from $699, the iPhone 8 Plus will begin at $799.
The first big unveil was the Apple Watch Series 3. The key feature in this new update is that the watch will include cellular functions built in. That way consumers can leave their phone but still be connected via their watch.
Apple says it'll be the same size as Series 2.
The New Apple Watch Series 3 will also let you stream Apple Music on the watch, without needing your phone nearby.
The Series 3 cost will begin at $399 with cellular functions or $329 without cell service. Orders will begin September 15 and it'll be available starting Sept. 22.
How much that cell service will cost is unknown at this time. During the unveil, Apple said there will be an "introductory offer" from carriers but didn't give any details on that.
Meanwhile, Apple is cutting the price of its Series 1 watch to be from $249.
Apple officially unveiled its Apple TV 4K following the Apple Watch Series 3 reveal.
The upgrade includes live sports and according to Apple, any HD videos previously bought through iTunes will get upgraded to 4K for free.
Apple TV will be able to show Internet programming in 4K--just like Roku and Amazon Fire TV. Who's excited? #AppleEvent— jeffersongraham (@jeffersongraham) September 12, 2017
Apple TV with 4K begins at $179 and will be available on Sept. 21.
© 2017 TEGNA MEDIA