DC FOOD PORN: 22-year-old Instagrammer amasses huge following

22-year-old Instagrammer amasses huge following from his account @DCfoodporn

WASHINGTON (WUSA9) - Meet 22-year-old Justin Schuble, the owner of the hugely influential Instagram account DC Food Porn. It's an account dedicated to photos of food from local restaurants.
 

 
He started the account when he was a 19-year-old freshman in college.
 
"Originally, it was called "Freshman Foodie, and that was during my freshman year at Georgetown," said Schuble. "I changed the name. I wanted something a little more risque, a little more memorable....and there DC Food Porn was born." 
 
Today, DC Food Porn has more than 182,000 followers. And it is more than just an Instagram page; it's a media company with huge clients, like Pepsi, McDonald's, and Uber.
DC Food Porn is also Schuble's full-time job. 
 
He usually shoots in the daytime, taking advantage of the natural light and his shoots can last a few hours.
 
There's a lot of behind-the-scenes work that goes into each photo, including phone calls, meetings and more. 
 
"People, think I walk in, take a couple of pictures and post them, but there is so much that goes into running a food blog," said Schuble. "Some things fall on the ground, the food gets cold, it can be a couple of hours of shooting before I get to eat anything. So I think it's really fun to see how all of that translates into one photo." 
 

After shooting, Schuble usually heads to a coffee shop to edit, using several apps to pick out the best filters.

From there, he posts the picture, and within minutes, his account his flooded with hundreds of likes. People fill his comments with heart-eye emojis and love.


"I'm personally a follower of him on social media. I use his Instagram to discover new places in town to eat and drink," said Catherine Ker, the General Manager of Pearl Dive Oyster Bar.

"We hope that a few posts from him will allow us to capture some guests that we might not get otherwise," said Ker.

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Schuble said he is excited about the newfound popularity and influence. "It's just really exciting to see how it started off as nothing and as a hobby and it's grown to be so big that I can do it as a full-time career," he said.

He never thought he would reach 100,000 followers, let alone over 180,000 followers. "It was just really exciting to see that sort of goal that I never expected to reach, get there."

Now he has his eyes set on a bigger goal: one million followers. But until he gets there, Schuble is focused on putting out great content for his growing following. 

© 2017 WUSA-TV


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