The Hershey Company has a new corporate logo.
The Pennsylvania-based company unveiled the new look Friday.
It now features an updated version of a Hershey Kiss Chocolate at the end of the company name.
In a statement, the candy maker says "the new branding will impact all visual aspects of how the Hershey Company presents itself."
But not everyone is 'sweet' on the look.
Some people have raised a 'stink' on social media, saying the logo 'looks like a certain popular emoji….you know the one.'
The Hershey Company has more than 13,000 employees worldwide and generates more than $7 billion in annual sales.