Capture the moment...
I'm sure you've heard that phrase before. There are many meanings behind that phrase. At Channel 9, when I hear that phrase, it usually means that I better capture a moment for all to see. One of my mentors, Harvey Mars, has preached that to me for the past twenty years!
Case in point--last night's 6pm broadcast. Our last story was about a woman who had a penchant for hugs. A woman from Utah, Jordan Pearce went out and hugged 765 people in just 30 minutes - breaking the world record. It was one of those "feel good" stories, no doubt. Our writer also added a line in the script indicating that hugging can lower your blood pressure - reducing your risk for heart disease.
So, in keeping with moment, Brett and Topper had their own moment and walked over to give each other a great big hug. Soon, everyone got into the act.
It was a nice reaction to the story and a nice way to say good night to the audience. Just as important, it hopefully gave people something to talk about.
When people see something like the hugs you're looking at above, the tendency is to think that there is good chemistry with everyone on the set.
The hope of news management is that the chemistry on the set reaches out to those watching the newscast. In turn, if people like the chemistry of the anchors, they might trust the anchors to deliver them the news of the day, which is the goal of any television outlet.
Did we succeed? Look at the picture and judge for yourself!
Case in point--last night's 6pm broadcast. Our last story was about a woman who had a penchant for hugs. A woman from Utah, Jordan Pearce went out and hugged 765 people in just 30 minutes - breaking the world record. It was one of those "feel good" stories, no doubt. Our writer also added a line in the script indicating that hugging can lower your blood pressure - reducing your risk for heart disease.
So, in keeping with moment, Brett and Topper had their own moment and walked over to give each other a great big hug. Soon, everyone got into the act.
It was a nice reaction to the story and a nice way to say good night to the audience. Just as important, it hopefully gave people something to talk about.When people see something like the hugs you're looking at above, the tendency is to think that there is good chemistry with everyone on the set.
The hope of news management is that the chemistry on the set reaches out to those watching the newscast. In turn, if people like the chemistry of the anchors, they might trust the anchors to deliver them the news of the day, which is the goal of any television outlet.
Did we succeed? Look at the picture and judge for yourself!

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