Wingin' It...

One thing we try to do in local news is to create "memorable moments." "Moments" could be anything that might get a viewer talking about our newscast the next day.

Monday night was a slow night, no doubt about it. You would think it would be hard to create a memorable moment or put a unique spin on a story.

When you have Brett Haber in the house, it's not hard at all! Brett wanted to illustrate the difficulty people were having in establishing service with their new i-Phone. It was a story that we had reported on earlier in the newscast and earlier in the day.

Tracey Neale had just bought her new phone and was one of those many people having trouble establishing service.

To "illustrate" the problem, Topper took Tracey's phone and hung out at the chromakey wall.

After sports was done, Brett was trying to talk to Topper and we took a shot of him trying to talk on the phone to Tracey, who had another cell phone. Since Tracey's service wasn't established yet, Brett had the opportunity to talk about the problem of no service and chastise Topper and Tracey for not "paying attention" to the sportscast.

Writing about this can not re-create the moment, but Brett ran away with this and even read Tracey's closing script as Topper and Tracey tried to "chat" with each other.

It was a nice way to illustrate the problem people had with establishing service with their new i-Phone and a way to leave viewers with a smile on their face at the end of a broadcast.

It is "memorable moments" like these that will hopefully remind viewers that local news channels are still your best source for information in your community!