WASHINGTON (WUSA) -- Retailers know consumers use their smartphones and tablets to research products and hunt for sales. Now they want to make that part of the experience in the actual brick-and-mortar store.
Touch screens are the trend in mobile phones and tablets. Now retailers are finding uses for that same technology, inside stores.
What you're able to do is put together an outfit to see how everything looks together, while you're right there in the store. So you might start with a particular shirt, match it with a pair of jeans.
The National Retail Federation show in New York showcased a number of practical uses like this touch screen display aimed at large appliance retailers, highlighting pricing, features, and more, even without the items physically being in the store.
INTEL, which has partnered with a number of major brands for new high-tech ideas, says it's not just about the "cool factor," it's about giving something extra to the consumer.