Instagram Policy Hints At User Photos in Ads

(USA TODAY) -- Initially, Instagram's privacy policy update seemed innocent enough: make sharing data with its new owner Facebook easier while fighting spam and other unenjoyable stuff for users.

But new details on its revised Terms of Use suggest Instagram may start pulling user photos and incorporating them into ads -- without pay.

According to the Terms that take effect on January 16, Instagram says that some parts of their photo-sharing service might be supported by advertisers. Sounds straightforward enough until their next statement:

"To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you."

Translation: Users could find their filtered photos in ads on Instagram, and not see a dime. The new Terms were first spotted by The New York Times.

So, how can they do this? Although Instagram says users still have ownership of their photos, their Terms state by adding a photo to your account, you are giving the service license to use your content.

As the New York Times points out, the only way to stop Instagram from using your pics is by killing off your account. However, for those who enjoy a world of filtered mobile pics, there are several alternatives including Hipstamatic and Twitter.