WASHINGTON (WUSA) -- Serious shoppers are working on their budgets, writing up their gift lists and setting their sights on Black Friday -- or even "Black Thursday" at many stores.

USA Today consumer reporter Jayne O'Donnell, a serious shopper in her own right, talks about Black Thursday shopping, whether Black Friday & Cyber Monday are as important as in past years and the best online & mobile tools to find deals.

See what she had to say in the video.