WASHINGTON (WUSA) -- Black Friday is so last year. How about Black Thursday? Or whenever you want?
Sears has announced that customers can shop the store's "doorbuster" discounts online starting Nov. 18, five days before Black Friday. Industry analysts say that will put Sears first in line offer Black Friday deals this year.
Walmart also announced this week it would get the discount shopping started just after Thanksgiving dinner, with doors opening at 8 p.m. on Nov. 22. It's not just start times that are competitive.
Retailers from Target to Toys R Us to Best Buy have all unveiled price matching programs designed to bring customers in early.