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Chuck E. Cheese's Mascot Goes Rock N' Roll

5:37 AM, Jul 5, 2012   |    comments
Chuck E Cheese's (AP)
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WASHINGTON (WUSA) -- The new Chuck E. Cheese is being unveiled Thursday.

The company that runs the chain of children's pizza restaurants is retiring the giant rodent's outdated image.

The 35-year-old mascot started life as a New Jersey rat who sometimes carried a cigar. Now he will be hipper -- and play the electric guitar like a rock star.

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