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The University of Texas Spends The Most, Makes Most Revenue in NCAA

9:26 AM, May 15, 2012   |    comments
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(USA TODAY) AUSTIN, Tex. -- Out the window of Mack Brown's office sits the sixth-largest stadium in college football, empty and quiet on a warm spring morning but the center of the Texas universe, packing in 100,000-plus, on game days in the fall.  

Big is good in this state. Bigger is better still. A short walk away is a 20,000-square-foot weight room and an equally recruiting-friendly, state-of-the-art locker room complete with gaming stations and a nutrition bar. Brown, himself, is one of the highest-paid coaches in his sport at better than $5 million a year, pulling down more than four NCAA Division I schools spend on their entire athletics program.

"The thing you know at the University of Texas," he says, "is that you're going to be able to have the best of the best and you're going to have it on a yearly basis. ' I wouldn't swap with anybody."

Football merely fronts the largesse. In the past three years, USA TODAY Sports' annual analysis of college athletics finances shows no college athletics program has out-earned or outspent the colossus that is Texas.

The Longhorns took in a little more than $150 million in 2010-11, the most recent year for which public schools' filings with the NCAA are available. That outdistanced second-place Ohio State by $18.5 million. The 'Horns' outlay for football and 19 other varsity sports was $133.7 million, almost $11.5 million more than Ohio State put into its 36 teams.

Read the full story on USATODAY.

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