Image from the new 'Summers Eve' Commercial (YouTube)
(WUSA) -- "Hail to the V!"
That's the new advertising slogan from Summer's Eve.
Their new commercial is stirring up some controversy.
The 30-second and one minute clips ask women to celebrate the "cradle of life" and "men die for it," referring to a vagina of course.
At the end of the commercial it suggests women show their vagina "some love," by using their new feminine wipes product.
According to the U.S. Department of Health and Human Services Office on Women's health -- that may be a bad idea.
"Most doctors say it's best to let your vagina clean itself. You should also avoid scented tampons, pads, powders, and sprays.
These products may increase your chances of getting a vaginal infection."
In a press release Angela Bryant, the director of feminine care for Summer's Eve, said: "This campaign is about empowerment, changing the way women may think of the brand, and removing longstanding stigmas: Summer's Eve is not a means to confidence, rather it's a celebration of confidence, of being a woman, and taking care of their bodies."