The news that Amazon would be lowering prices on a range of products at Whole Foods Market on Monday excited many shoppers.
And Amazon Prime members have even more reasons to be excited.
As Amazon completes its purchase of the natural foods grocery chain, it plans to make Amazon Prime the customer reward program at Whole Foods stores.
There are only limited details about the perks that will be available for Amazon Prime members, but this is what we know so far:
Prime members will be able to get special savings and in-store benefits that other customers will not be able to get.
Whole Food’s private label products – 365 Everyday Value, Whole Foods Market, Whole Paws and Whole Catch – will be available through Prime Pantry and Prime Now.
Ordering though Prime Now allows members to get free two-hour delivery in select cities and zip codes. Need it faster? Prime Now lets you get one-hour delivery for $7.99.
Prime Pantry features discounts on a wide range of groceries and household products in everyday sizes instead of bulk sizes with free shipping for 5 qualifying items or more.
In addition, Amazon Lockers will be available at certain Whole Foods stores that will allow customers to pick up items ordered online at Amazon.com at their local Whole Foods store or send returns back.
The first round of price cuts that are set to begin on Monday will be available to all Whole Foods shoppers and not just Prime members.
The discounts will be on such items as: Whole Trade bananas; organic large brown eggs, avocados, baby kale, baby lettuce and Gala and Fuji apples; "animal-welfare-rated" 85% lean ground beef; organic "responsibly-farmed" salmon and tilapia; creamy and crunchy almond butter; organic rotisserie chicken and its generic organic butter.
Amazon did not say what the price cuts will be.
“We’re determined to make healthy and organic food affordable for everyone. Everybody should be able to eat Whole Foods Market quality – we will lower prices without compromising Whole Foods Market’s long-held commitment to the highest standards,” Jeff Wilke, CEO of Amazon Worldwide Consumer, said in a statement.
“And this is just the beginning – we will make Amazon Prime the customer rewards program at Whole Foods Market and continuously lower prices as we invent together.
The membership for Amazon Prime is $99 a year, or $10.99 a month. Students can get Prime Student for free for 6 months and then save 50% off on a Prime membership.
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