SAN FRANCISCO — Sprint on Monday announced the details of its new, cheaper pricing plans.
The company said it is effectively doubling its high-speed data offering at prices that meet or beat competitors.
A new family plan can include up to 10 lines with 20GB of shared data and unlimited talk and text for $100 a month. The pricing will be available beginning Friday.
Under a promotion for the new pricing, Sprint is throwing in an additional 2GB per line for up to 10 lines through 2015.
The announcement from Sprint, the third-largest wireless company in the U.S., had been expected.
The company's new CEO, Marcelo Claure, has said reducing prices is among priorities as he takes on competitors Verizon, AT&T and T-Mobile in the U.S.
"Sprint is offering the best value to data-hungry consumers. Period," Claure said in a press release on the announcement.
He said the company would have more news later this week about plans for individuals.
"We want customers to think twice before choosing another wireless carrier," he said.
He was named CEO earlier this month, replacing Dan Hesse. Sprint is the No. 3 carrier in the U.S. and a subsidiary of SoftBank.
The executive shift followed scrapped plans for a merger with T-Mobile, the fourth largest wireless carrier in the U.S., because of challenging regulatory hurdles.