Social media dorm room outfitting

WASHINGTON, DC (WUSA9) -- Kathryn Rodriguez and Courtney Simmons are campus move-in pros.

"Bins are your best friends. You want to keep them during the school year under your bed. And, you'll be surprised at how much stuff they can hold," says Courtney.

"But the real fun part for these George Mason University students is turning the science into art.

Kathryn says, "I use Pinterest to get different ideas on, like new dorm styles, and how to rearrange pictures."

It's not a surprise source of inspiration, since students use social media for just about everything.

"The class is talking all summer over Twitter. they post and they ask questions. They get to know each other. Once we share who your roommate is, they go and Facebook them," says Tera Monroe, George Mason University's Director of Residential Life.

Dormify grew out of that active social space. A shortage of stylish X-L sheets inspired a mom and daughter to launch their e-commerce site where students share their small space savvy.

"They are girls around the country to provide content for us and who promote in some of their social media channels and really just are influencers and taste makers that promote our brand," says Dormify cofounder Amanda Zuckerman.

The site features the most practical dorm items with a softer side. It even has online gift registries.

Cofounder Karen Zuckerman says, "We wanted to give your customers the chance to choose what they want and give the friends and family something special that really gets them the dorm room they desire."

Dorm registries have also been embraced by big-box retailers, like The Container Store and Target, as students make their home away from home.


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