The passion of one D.C. businessman is leading to a big grassroots effort to help the millions devastated by Hurricane Maria in Puerto Rico.

Jose Ortiz, who owns a flooring company in D.C. said he had no choice but to help his family still on the island and the millions of others suffering.

The colors, flags and spirit of Puerto Rico filled the Banneker Recreation Center Sunday morning in Northwest D.C. Hundreds of people gathered last minute to run a 5k, a plan that came straight form the heart of Ortiz.

Ortiz's father, grandmother and other close family members are still in the small town of Aguada. All money raised today will go towards a cargo plane that will hold food, fuel, medicine and generators to provide water to those who need it the most.

Eleven days after Hurricane Maria hit, millions are still without power.

"Right now the need is immense. I don't know how to explain this but in a town of 60,000 people they only have food for 2,000 people. They get Pringles and four bottles of water," said Ortiz.

Ortiz hopes to be on a plane with supplies as early as Monday.