Keaton Jones has a lot of new friends.
Among them: UFC President Dana White, "Captain America" actor Chris Evans, Dr. Phil, Millie Bobbie Brown aka "Eleven" from "Stranger Things," Fox News host Sean Hannity, rapper Snoop Dogg, a slew of professional athletes in various sports, and most of the people on the internet, apparently.
Keaton — who may attend Horace Maynard Middle School in Maynardville in Union County, according to Knox County Schools spokeswoman Carly Harrington — started a national conversation about bullying after a video of him went viral over the weekend.
Keaton's mother, Kimberly Jones, filmed him crying in the passenger seat of a vehicle after she said she picked him up from school "AGAIN" because he was afraid to go to lunch.
In the video, Keaton said other students made fun of the way he looks, poured milk on him, put ham down his clothes and said he had no friends.
"People that are different don't need to be criticized about it," Keaton said. "It's not their fault. But if you are made fun of, just don't let it bother you. Stay strong I guess. It's hard. But it'll probably get better one day."
That day might just be today.
As of Sunday evening, Keaton's video had more than 18.5 million views and had been shared more than 369,000 times on Facebook. Countless celebrities responded by condemning bullying, sharing their own experiences and lauding Keaton for his courage.
The USA TODAY NETWORK - Tennessee has not been able to reach Kimberly Jones or Union County school officials for comment.
Jarrett Guarantano, a University of Tennessee Vols quarterback, tweeted a picture with his "new best bud" on Sunday evening.
"So I got the chance to spend the day with my new best bud Keaton," Guarantano wrote. "It was unbelievable to get to know him and realize that we have a lot in common. This dude is very special and has changed my life forever. Now I have the little brother I always wanted! God bless you my man."
WUSA9's Debra Alfarone told Keaton, "you are not alone," and gave him some words of encouragement.
Dana White said he wants to bring Keaton to Las Vegas to hang out at UFC headquarters. In a video posted to the official UFC Twitter account, various fighters spoke about bullying and offered words of support to Keaton.
Meet Keaton Jones a very smart little boy who is being bullied at school. This video is heartbreaking!! I want to bring Keaton to Vegas and hang out at UFC Headquarters. If anyone knows how i can reach the family please let me know. Thank u everyone pic.twitter.com/BR8c4ldDFc— Dana White (@danawhite) December 10, 2017
Chris Evans invited Keaton and his mom to the premier of the new "Avengers" movie in Los Angeles next year.
Stay strong, Keaton. Don’t let them make you turn cold. I promise it gets better. While those punks at your school are deciding what kind of people they want to be in this world, how would you and your mom like to come to the Avengers premiere in LA next year? https://t.co/s1QwCQ3toi— Chris Evans (@ChrisEvans) December 10, 2017
Sean Hannity said he wants to fly Keaton and his parents to New York City to visit Fox News.
If someone can get to me the name of the school, the principal, school board members i will gladly make the calls myself and fix this. Also if anyone knows Keaton and his parents, i will gladly fly them to NYC to be my guest & visit Fox News. https://t.co/uFyp2r2Yn7— Sean Hannity (@seanhannity) December 10, 2017